Focussed on safety
No matter how much fun industrial photography can be, it’s at these types of locations where safety generally, and especially while conducting photo shoots, is of the highest priority. I’ve been through countless site induction sessions throughout Australia and I’m fully equipped with the necessary personal protective equipment for most industrial site requirements. I have a WorkSafe Construction Induction White Card and a Rail Industry Worker (RIW) Card with a “TfNSW Operator” role (RISI qualified).
My awareness of workplace safety requirements helps to ensure that the images I capture display occupational health and safety best practice and reflect the company’s high priority on the safety of their people. Along with the safety gear, I come equipped with a 4WD so access to the remotest locations is never a problem. Camping out is sometimes required to ensure I’m up and ready to shoot at sunrise or to shoot night time operations.
Getting results on-site
The challenge of industrial photography is to tell the story or demonstrate the scale of operations. The images are often for an investor audience, who are never likely to experience the location first-hand. It’s my role to create images that communicate the dramatic significance of industrial locations and portray the experience and character of people who work there.
On the subject of people, site and operations managers aren’t always the ones to welcome photographers with open arms. For them I am just an additional element they need to keep an eye on. That’s why I like to engage them in the process of creating a great shot. I find that once these site and operations staff are on board with what we are trying to achieve, they’re full of great ideas and bend over backwards to make things happen. It’s all about being able to connect and communicate with people.
Gavin is a brilliant photographer. The quality of his work speaks for itself but more importantly, Gavin is a true professional. He can easily work to brief without a personal agenda and is reliable, driven and can be trusted to be an extension of your brand.Heather Norman, Head of Product, Marketing & Communications
Gavin provided an excellent photographic service on our recent branding project. Working at a variety of locations, over several days he ran with our creative brief and also provided inspiration and direction to compliment our ideas.Samantha Kasprowicz, Brand and Digital Designer
I cannot recommend Gavin highly enough, not only for his beautiful photography but also for the way he interacts with his subjects, puts them at ease and gets the very best results.Julia Thomas, Media & Marketing Consultant
I have known Gavin for more than a decade and always been a big fan of his work ... He has a meticulous and technical eye for detail, matched with a creative flair that's grounded in business reality.Richard Sauerman, The Brand Guy