Shooting on location
I’m well experienced in interpreting communication briefs to ensure the resulting images fulfil their purpose. Many of my shoots are on location in and around the city. Others require shooting at multiple destinations across Australia and overseas. Being based in Sydney, I have access to a diverse selection of locations with flexibility to create commercial photographs that suit my clients’ needs.
When on location, communication, planning and well-managed logistics is fundamental to a successful outcome. There’s nothing worse than arriving at a location to find that people weren’t expecting you or the plant and equipment you’re there to shoot has been shut down for maintenance. As a professional commercial photographer in Sydney, I like to commence communication with all relevant stakeholders beforehand to minimise surprises once shoot day arrives. That said, even the best plans can be turned on their head by a force of nature. In these unforeseen situations, remaining calm under pressure ensures I can still deliver a successful outcome.
Success in the studio
Studio shoots can range from a simple portrait with a backdrop through to complex set-ups requiring set builders, stylist and props. Product shots require careful set-up and lighting. When working with paid talent, I like to make sure I’m ready to shoot the moment they’re finished in hair and make-up to ensure effective use of time. Careful and thorough planning, along with great crew management skills make all the difference.
Whatever the assignment, my role as a photographer is to capture compelling images that achieve all business communication goals and help my clients reach their commercial objectives. Often I’m collaborating creatively with designers, art directors and marketing managers to achieve that. Whether shooting in Sydney or elsewhere in Australia, I always deliver outstanding results that meet all your commercial and corporate marketing needs.
Gavin is a brilliant photographer. The quality of his work speaks for itself but more importantly, Gavin is a true professional. He can easily work to brief without a personal agenda and is reliable, driven and can be trusted to be an extension of your brand.Heather Norman, Head of Product, Marketing & Communications
Gavin provided an excellent photographic service on our recent branding project. Working at a variety of locations, over several days he ran with our creative brief and also provided inspiration and direction to compliment our ideas.Samantha Kasprowicz, Brand and Digital Designer
I cannot recommend Gavin highly enough, not only for his beautiful photography but also for the way he interacts with his subjects, puts them at ease and gets the very best results.Julia Thomas, Media & Marketing Consultant
I have known Gavin for more than a decade and always been a big fan of his work ... He has a meticulous and technical eye for detail, matched with a creative flair that's grounded in business reality.Richard Sauerman, The Brand Guy