Putting some muscle behind it

By 15 DecemberPeople, Shoots
Muscle Boy

I’d been given an open brief for an advertising direct mail piece… all I was told was that I needed to put ‘some muscle behind it’. I tried a few different subjects and approaches however it’s this one that made the cut. My boy Flynn took his first paid modelling job very seriously. It was $5 well spent!

Shot out doors with a cement rendered wall as back drop. Lighting from a Profoto Ring Flash adds all the drama and helps to create the feeling that we’re about to go head to head with a gypsy in a bare knuckle fist fight. To quote Brand Pitt’s character Micky O’Neal in Snatch… “I bet ya can box a little, can’t ya sir? Aye, you look like a boxer”.

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